Concept
Full Back
Full-size apparel decoration placement spanning the back of a shirt, typically 11 to 12 inches wide.
Definition
Full back is the standard apparel decoration placement where the design spans the back of a shirt, jacket, or hoodie at full scale. Standard full-back width is 11 to 12 inches and standard height varies with the design and garment size. The placement is positioned 3 to 4 inches down from the collar seam. Full back is used for team graphics, event branding, large logos, and statement art. A 12 by 12 full-back DTF transfer prints at 144 square inches and prices at approximately $8.64 at the $0.06 per square inch rate. Full-back artwork tolerates more design complexity than left chest because the print scale is larger.
Related Terms
Left Chest
The standard logo or brand placement on the left chest area of a shirt, typically 3 to 4 inches wide.
DTF
Direct-to-film transfer printing process used to produce full-color heat-applied graphics for apparel decoration.
Print-Ready File
An artwork file that meets all the technical specifications required to send directly to the production press.